Ethical Aspects of Advertising: Perception, Evaluation, and Regulation

Natalia Dmitrieva; Ekaterina Zavyalova

doi:10.21603/2500-3372-2022-7-4-403-411

VAK Russia 5.4.4

ETHICAL ASPECTS OF ADVERTISING: PERCEPTION, EVALUATION, AND REGULATION Ethical Aspects of Advertising: Perception, Evaluation, and Regulation

АА Аа

Published in Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences · Volume 7, Issue 4 · Pages 403–411 · Rubric: Society: Cultural and Political Development

DOI: https://doi.org/10.21603/2500-3372-2022-7-4-403-411 · EDN: YXTPQP

Received: 31.05.2022 Accepted: 04.07.2022 Published: 08.12.2022

Authors

Natalia Dmitrieva

ORCID SPIN

Ekaterina Zavyalova

ORCID SPIN

Natalia Dmitrieva

Academic degree: candidate of economic sciences

Science rang: docent

Russian State Institute of Performing Arts, Kemerovo Branch, Siberian Higher School of Music and Theater Russian Federation · Kemerovo

Kemerovo State University Russian Federation · Kemerovo

Kemerovo institute (branch) of Plekhanov Russian University of Economics Associate Professor · Department of management and business technologies · Kemerovo

ORCID SPIN

Ekaterina Zavyalova

Kemerovo State University

ORCID SPIN

ABSTRACT

The advertising ethics appeared together with advertising itself. The legislative and public regulation of advertising is centuries old, but the ethical issues still remain acute all over the world. In the Russian Federation, these problems are more pronounced than elsewhere because domestic advertising started to develop only after the collapse of the Soviet Union. In thirty years, Russian advertising had to cover the distance which developed countries needed a century to cover. The research featured controversial advertising messages that caused indignation of both Russian citizens and public or commercial organizations. The article introduces a comparative analysis of the ethical assessments of controversial advertising messages made by consumers and experts from self-regulatory organizations in advertising. It also describes the history of the Russian advertising market, various violations of the Advertising Law, the concept of unethical advertising, and the procedures for controversial advertising in the Russian Federation. The authors proposed some self-regulation measures, e.g., public control, education activities, pre-publication expert examination, etc.

KEYWORDS

advertising, advertising ethics, unethical advertising, advertising self-regulation, advertising expertise

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GOST

Dmitrieva N. V., Zavyalova E. A. Ethical Aspects of Advertising: Perception, Evaluation, and Regulation // Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences. 2022. no. 4. pp. 403-411. DOI: https://doi.org/10.21603/2500-3372-2022-7-4-403-411. EDN: YXTPQP. (Date of access 25.10.2026).

MLA

Natalia Dmitrieva, Zavyalova E. A.. "Ethical Aspects of Advertising: Perception, Evaluation, and Regulation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 7.4 (2022): 403-411. DOI: https://doi.org/10.21603/2500-3372-2022-7-4-403-411. EDN: YXTPQP.

APA

Dmitrieva N. V., Zavyalova E. A. (2022). Ethical Aspects of Advertising: Perception, Evaluation, and Regulation. Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences, 7(4), 403-411. https://doi.org/10.21603/2500-3372-2022-7-4-403-411 EDN: YXTPQP.

Chicago

Natalia Dmitrieva, Zavyalova E. A.. "Ethical Aspects of Advertising: Perception, Evaluation, and Regulation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 7, no. 4 (2022): 403-411. https://doi.org/10.21603/2500-3372-2022-7-4-403-411. EDN: YXTPQP.

WIKI

{{cite journal | author = Dmitrieva N. V., Zavyalova E. A. | title = Ethical Aspects of Advertising: Perception, Evaluation, and Regulation | journal = Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences | year = 2022 | volume = 7 | issue = 4 | pages = 403-411 | doi = 10.21603/2500-3372-2022-7-4-403-411 }} EDN: YXTPQP

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ETHICAL ASPECTS OF ADVERTISING: PERCEPTION, EVALUATION, AND REGULATION Ethical Aspects of Advertising: Perception, Evaluation, and Regulation

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