Abstract and keywords
Abstract (English):
The article discusses the credit consumer behavior and social factors affecting it. It focuses on identifying the relationships between the values of consumer society, conspicuous consumption motives and social factors that determine «the life on credit». The article features the results of the empirical study conducted by the authors, which lead to the conclusion about the interconnection of credit behavior and the factors considered.

kreditnoe povedenie, cennosti, motivy, demonstrativnoe potreblenie, potrebitel' - zaemschik, kreditnyy opyt, rashody po kreditnym obyazatel'stvam, credit behavior, values, motives, conspicuous consumption, the consumer - borrower, credit experience, the cost of credit commitments
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