Strategic entrepreneurship is a relatively new type of entrepreneurial activity that aims to improve various aspects of the country’s socio-economic development, increase national wealth, ensure the national security of the economy in conditions of uncertainty and international pressure. The sports industry belongs to the complex objects of general welfare, since some of its aspects face a number of serious problems and crisis phenomena. Hockey requires significant investments from those who are engaged in it due to low level of state funding. Strategic entrepreneurship can improve all aspects of the hockey industry development, but it requires complex theoretical and applied measures. The purpose of the study is to substantiate the need to introduce strategic entrepreneurship into the hockey industry. The main objective is to systematize approaches to the development of strategic entrepreneurship and to substantiate its significance for the hockey development. The study uses general scientific methods, such as collection, processing and generalization of information, analysis and synthesis, induction and deduction. The main results of the study are theoretical. The author proposes recommendations that justify the need to implement strategic entrepreneurship in the sports industry as a whole, as well as in the hockey industry in particular.
strategic entrepreneurship, strategy, entrepreneurial initiative, sports industry, hockey industry, public financing, private investment
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