Abstract and keywords
Abstract (English):
For children and adolescents, diet is a strategically important factor that affects their quality of life and well-being. However, the strategizing of school meals systems remains understudied, especially in the aspect of digitalization. This article introduces theoretical and methodological provisions for strategizing the systems of school catering in the context of digitalization. The research was based on the general theory of strategy and methodology of strategizing developed by V.L. Kvint. The authors determined the innovative approaches to the strategic development of public-school catering and the role of digitalization in the production process and menu planning. The strategic mission was designed based on the interests and values of the key stakeholders. The list of strategic priorities included four points. First, the menu should be diverse and comply both with the dietary needs of schoolchildren and the average family income. Second, marketing, production, and logistics need to rely on digital technologies. Third, new joint agricultural projects are to diversify the local menu. Fourth, strategic expansion includes a Competence Center and new markets. Each priority requires specific strategic goals and competitive advantages. The article also introduces I. Ansoff’s matrix that demonstrates new markets, products, and expansion prospects. The results can help school catering enterprises to strategize their development

theory of strategy, methodology of strategizing, strategic priorities, digital technologies, school meals, quality of life, menu
Publication text (PDF): Read Download

1. Ansoff I. The new corporate strategy. St. Petersburg: Piter Kom; 1999. 416 p. (In Russ.)

2. Gavryushin MYu, Sazonova OV, Borodina LM. Shkolʹnoe pitanie kak faktor narusheniya fizicheskogo razvitiya detey [School meals as a factor in the violation of the physical development of children]. Problems of Nutrition. 2016;85(S2):185. (In Russ.)

3. Gorelova ZhYu. Modern domestic and foreign researches on healthy nutrition children and adolescents. Family Health – the 21 Century. 2018;1(1):25–41. (In Russ.)

4. Grashchenkov DV, Chugunova OV, Arisov AV. Modern approaches to the organization of child nutrition. Food Industry. 2019;(2):65–70. (In Russ.)

5. Kvint VL. To the analysis of the formation of a strategy as a science. Vestnik TSEHMI [Bulletin of the Central Institute of Economics and Mathematics]. 2018;(1). (In Russ.)

6. Kvint VL. The concept of strategizing. Kemerovo: Kemerovo State University; 2020. 170 p. (In Russ.)

7. Kvint VL. Search and investigation of philosophical base of the theory of strategy. Interrelation of philosophical and strategic thinking. Administrative Consulting. 2016;85(1):15–21. (In Russ.)

8. Kvint VL. Development of strategy: Scanning and forecasting of external and internal environments. Administrative Consulting. 2015;79(7):6–11. (In Russ.)

9. Kvint VL. Theoretical basis and methodology of strategizing of the private and public sectors of the Kuzbass region as a medial subsystem of the national economy. Russian Journal of Industrial Economics. 2020;13(3):290–299. (In Russ.)

10. Kvint VL, Okrepilov VV. Teoriya i praktika vzaimosvyazi kategoriy “khoroshaya zhiznʹ” i “kachestvo zhizni” [Theory and practice of the relationship between the categories of “good life” and “quality of life”]. Ehkonomika kachestva [Quality Economics]. 2013;(4):1–16. (In Russ.)

11. Kvint VL, Khvorostyanaya AS, Sasaev NI. Advanced technologies in strategizing. Economics and Management. 2020;26(11):1170–1179. (In Russ.)

12. Markova VD. Digital economy: New opportunities and threats for regions. Region: Economics and Sociology. 2019;103(3):102–115. (In Russ.)

13. Mintsberg G, Alʹstrand B, Lampelʹ Zh. Strategicheskoe safari. Ehkskursiya po debryam strategicheskogo menedzhmenta [Strategic safari. A tour of the wilds of strategic management]. Moscow: Alʹpina Pablisher; 2019. 512 p. (In Russ.)

14. Nikulichev YuV. Globalʹnaya prodovolʹstvennaya problema [Global food problem]. Moscow: Institute for Scientific Information on Social Sciences, 2020. 59 p. (In Russ.)

15. Pankova AYu, Korchagina IV. Strategic development of organized cathering systems in the conditions of digitalization. Strategizing: Theory and practice: Collection of selected research articles and proceedings of the Fifth International Research-to-Practice Conference; 2022; Kemerovo. Kemerovo: Kemerovo State University; 2022. p. 140–147. (In Russ.)

16. Rozhdestvenskaya LN, Rogova OV, Cherednichenko LE. Particularities of digital transformation of catering industry enterprises. Creative Economy. 2020;14(6):1137–1154. (In Russ.)

17. Shvab K. Chetvertaya promyshlennaya revolyutsiya [The fourth industrial revolution]. Moscow: Ehksmo; 2022. 208 p. (In Russ.)

18. Alabina TA, Mishchenko VV. Economic research of development strategies abroad, in the USSR and modern Russia: A brief overview and systematization. Proceedings of the Volgograd State University International Scientific Conference “Competitive, Sustainable and Safe Development of the Regional Economy” (CSSDRE 2019); 2019; Vladivostok. Vladivostok: Atlantis Press; 2019. p. 383–390.

19. Kvint VL. Strategy for the global market: Theory and practical applications. New York: Routledge; 2015. 548 p.

20. Mintzberg H, Ahlstrand B, Lampe J. Strategy safari: A guided tour through the wilds of strategic management. New York: The Free Press; 1998. 410 p.

21. Story M, Miller L, Lott M. The school nutrition and meal cost study-i: Overview of findings related to improving diet quality, weight, and disparities in US children and policy implications. Nutrients. 2021;13(4).

22. Grigsby-Duffy L, Brooks R, Boelsen-Robinson T, Blake MR, Backholer K, Palermo C, et al. The impact of primary school nutrition policy on the school food environment: a systematic review. Health Promotion International. 2022;37(5).

Login or Create
* Forgot password?