Abstract and keywords
Abstract (English):
The modern economy is constantly looking for optimal financial sources that provide sustainability and efficiency in the strategic perspective. Their effectiveness affects the financial performance and competitiveness of companies. An effective financing strategy gives the company a serious strategic advantage. Potential sources should be tested for feasibility. To implement strategic priorities in strategizing, companies should carry out a constant financial assessment of attracted financial resources and combine various mechanisms for financing their operations. The article offers a tool for assessing potential sources as part of the company’s strategic priorities and describes the impact of the correct choice of financial sources on the overall corporate strategy.

strategy, financing, sources of financing, financial strategy, capital of the company, cost of capital of the company, borrowed and own sources of financing
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