Abstract and keywords
Abstract (English):
The paper features the phenomenon of business presentation as an indispensable tool that can allow foreign trade companies to enter the foreign market. Each stage of this technological process requires a business presentation for every format of interaction with a potential foreign partner. A well-made presentation of a company, product, service, or project facilitates the search and retention of a prospective partner. It is a go-to tool used on various interaction platforms, e.g. fairs, exhibitions, business missions, conferences, business meetings, negotiations, etc. The paper defines the basic types of business presentations: company presentation, product/service, business project presentation, and commercial offer presentation. The article presents the key aspects of preparing for an effective business presentation aimed at foreign companies. When preparing a presentation for a business event, one has to plan in advance how the main elements will constitute the presentation as a whole. The "presentation field" consists of the space (external and internal environment) and the "main actors" involved in the presentation of goods or services. The prospect of further cooperation with foreign companies depends on how the Russian company analyses the ability to attract potential partners, prepares for the event, and selects the format of presentation.

foreign trade company, presentation of commercial offer, business presentation format, presentation field, the  effectiveness of the presentation
Publication text (PDF): Read Download

1. Kapterev A. Masterstvo prezentacii: kak sozdavat' prezentacii, kotorye mogut izmenit' mir / per. s angl. S. Kirovoy. M.: Mann, Ivanov i Ferber: Eksmo, 2012. 328 s.

2. Balakireva S. M. Specifika ispol'zovaniya kommunikativnyh tehnologiy v deyatel'nosti menedzhera pri vyhode kompanii na vneshnie rynki // Upravlenie organizaciyami v sovremennoy ekonomike: teoriya i tehnologii: sb. nauch. tr. Vseros. nauch.-prakt. konf., 17 maya 2018 g. Kemerovo, 2018. S. 19–26.

3. Lazarev D. Prodayuschaya prezentaciya. M.: Al'pina Pablisherz, 2010. 166 s.

4. Rebrik S. B. Biznes-prezentaciya: 100 sovetov, kak prodat' proekty, uslugi, tovary, idei. SPb.: Piter, 2013. 206 s.

5. Rebrik S. B. Trening professional'nyh prodazh. M.: Eksmo, 2007. 232 s.

6. Dikinson S. Prezentaciya. Tehnologiya uspeha / per. s angl. A. Logvinskoy. M.: Olimp-Biznes, 2003. 246 s.

7. Panda P. Teksty, kotorym veryat. Korotko, ponyatno, pozitivno. SPb.: Piter, 2017. 253 s.

8. L'yuis R. D. Stolknovenie kul'tur: putevoditel' dlya vseh, kto delaet biznes za granicey. M.: Mann, Ivanov i Ferber, 2013. 635 s.

9. Shestakova E. Uspeshnaya korotkaya prezentaciya. SPb.: Piter, 2015. 208 s.

10. Ryzhenkova I. K. Professional'nye navyki menedzhera: povyshenie lichnoy i komandnoy effektivnosti. 2-e izd. M.: Eksmo, 2011. 272 s.

11. Kapterev A. The art of presentation: how to create presentations that can change the world, transl. from Eng. Kirova S. Moscow: Mann, Ivanov i Ferber: Eksmo, 2012, 328. (In Russ.)

12. Balakireva S. M. The specific use of communication technologies in the activities of the manager when entering the foreign markets. Managing organizations in the modern economy: theory and technology: Proc. all-Russian Sci.-Prac. Conf., May 17, 2018, Kemerovo, 2018, 19–26. (In Russ.)

13. Lazarev D. Selling presentation. Moscow: Alpina publishers, 2010, 166. (In Russ.)

14. Rebrik S. B. Business presentation: 100 tips on how to sell projects, services, products, ideas. Saint-Petersburg: Piter, 2013, 206. (In Russ.)

15. Rebrik S. B. Professional sales training. Moscow: Eksmo, 2007, 232. (In Russ.)

16. Dickinson S. Presentation. Technology success, transl. from Eng. Logvinskaia A. Moscow: Olimp-Bisnes, 2003, 246. (In Russ.)

17. Panda P. Texts believed. Briefly, clearly, positively. Saint-Petersburg: Piter, 2017, 253. (In Russ.)

18. Lewis R. D. Clash of cultures: a Guide for anyone doing business abroad. Moscow: Mann, Ivanov i Ferber, 2013, 635. (In Russ.)

19. Shestakova E. Successful short presentation. Saint-Petersburg: Piter, 2015, 208. (In Russ.)

20. Ryzhenkova I. K. Professional skills of the manager: increase of personal and team efficiency, 2nd ed. Moscow: Eksmo, 2011, 272. (In Russ.)

Login or Create
* Forgot password?