MARKET RESEARCHES IN THE EDUCATIONAL MARKET: INTEGRATED APPROACH
Journal: BULLETIN OF KEMEROVO STATE UNIVERSITY. SERIES: POLITICAL, SOCIOLOGICAL AND ECONOMIC SCIENCES
Volume 2016 № 1
(1) , 2016
Rubrics: ECONOMICS SCIENCES
Authors:
1.
Biysk institute of technology
(Department of Entrepreneurship Economics, Head)
Polzunov Altai State Technical University
Russian Federation
Polzunov Altai State Technical University
Russian Federation
Type:
Article
Pages:
from 62
to 70
Status:
Published
Received:
25.06.2016
Accepted:
25.06.2016
Published:
25.06.2016
Language:
Russian
Keywords:
marketingovye issledovaniya, rynok obrazovatel'nyh uslug, metodicheskiy instrumentariy, vysshee obrazovanie, motivacionnyy profil', transformacionnyy analiz, kompleksnyy podhod, market researches, education market, methodical tools, higher education, motivational profile, transformational analysis, integrated approach
Abstract (English):
The paper presents the original methodical tools uniting two complementary techniques: creation of a motivational profile of respondents of higher educational institutions (potential entrants and students) and transformational analysis of motives of getting higher education. The results of its approbation in Altai Krai in 2012 - 2015 are provided. The necessity of researching the demand in the informal educational services market is proved; its specific features are unveiled, results of target questionnaire of potential buyers are analyzed. Validity of the use of an integrated approach when carrying out market researches in education market is accented.
The paper presents the original methodical tools uniting two complementary techniques: creation of a motivational profile of respondents of higher educational institutions (potential entrants and students) and transformational analysis of motives of getting higher education. The results of its approbation in Altai Krai in 2012 - 2015 are provided. The necessity of researching the demand in the informal educational services market is proved; its specific features are unveiled, results of target questionnaire of potential buyers are analyzed. Validity of the use of an integrated approach when carrying out market researches in education market is accented.
Keywords:
marketingovye issledovaniya, rynok obrazovatel'nyh uslug, metodicheskiy instrumentariy, vysshee obrazovanie, motivacionnyy profil', transformacionnyy analiz, kompleksnyy podhod, market researches, education market, methodical tools, higher education, motivational profile, transformational analysis, integrated approach
marketingovye issledovaniya, rynok obrazovatel'nyh uslug, metodicheskiy instrumentariy, vysshee obrazovanie, motivacionnyy profil', transformacionnyy analiz, kompleksnyy podhod, market researches, education market, methodical tools, higher education, motivational profile, transformational analysis, integrated approach
