This article focuses on marketing research of the environment of catering enterprises based on the example of the Wiener Wald cafe / confectionery in the city of Kemerovo. The study was conducted by in-depth interviews. Following the results of the study, management decisions were taken concerning changes in the parameters of the format. Thus, this study was a pilot one and more are to follow. The findings have been used in the activity of the company aimed at development of administrative decisions (such as offers of new services, new interior solutions).
marketing, marketingovye issledovaniya, rynok obschestvennogo pitaniya, restorannyy biznes, Marketing, marketing research, public catering market, catering business