TY JOUR TI Forms and Content of Social Advertising: Raising Risk Awareness and Alert Behavior Patterns in Online Communication KW online communication KW alert behavior KW social advertisement KW advertising image KW advertising strategies KW effectiveness of advertising campaigns KW safe Internet JO Virtual Communication and Social Networks AU Ovruckiy, A.V. AU Ovruckaya, G.K. PY 2024 IS 3 PB Kemerovo State University