TY  JOUR
TI  Social Factors of Developing Opinion Leaders  in Media Space by Means of Creative Industries
KW  digitalization
KW  creative industries
KW  media space
KW  personalized communication
KW  content
KW  social media influencers
KW  formation of opinion leaders
KW  popularity
KW  publicity
KW  media
JO  Virtual Communication and Social Networks
AU  Mkrtumova, I.V.
AU  Yanchuk, P.P.
PY  2024
IS  3
PB  Kemerovo State University