TY  JOUR
TI  Strategizing Customers’ Emotional Response to Brands
KW  strategy
KW  emotional intelligence
KW  strategic communications
KW  brand
KW  impact on consumers
JO  Strategizing: Theory and Practice
AU  Trifonov, N.O.
AU  Khvorostyanaya, A.S.
PY  2024
IS  4
PB  Kemerovo State University