@article{Trifonov2024strategizing,
author={Trifonov, N.O. and Khvorostyanaya, A.S.},
title={Strategizing Customers’ Emotional Response to Brands},
journal={Strategizing: Theory and Practice},
publisher={Kemerovo State University},
year={2024},
pages={231-243},
volume={4},
issue={2},
}