TY JOUR TI The Genesis of Marketing in the Context of Strengthening its Role in Managing Employees KW employees KW management aspects KW marketing KW personnel marketing KW components of personnel marketing KW human resources marketing KW personnel management KW human capital JO Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences AU Cherepanov, A.V. AU Rehtina, G.A. PY 2023 IS 8 PB Kemerovo State University