TY JOUR TI Semiotic Codes of Chinese Culture KW cognitive linguistics KW sign system KW information coding KW information loss minimization KW soft power KW Chinese culture JO Bulletin of Kemerovo State University. Series: Humanities and Social Sciences AU Zaborskaya, D.E. AU Olenev, S.V. AU Chzhao, Y.. PY 2023 IS 7 PB Kemerovo State University