TY  JOUR
TI  THE WAYS AND INSTRUMENTS FOR IMAGE FORMATION OF VODKA BRAND IN THE HORECA CHAIN
KW  Brand image
KW  promotion
KW  vodka
KW  HoReCa
KW  branding
KW  event marketing
JO  Food Processing: Techniques and Technology
AU  Dmitrieva, N..
AU  Gabinskaya, O..
PY  2015
IS  39
PB  Kemerovo State University