%0 Journal Article
%T THE WAYS AND INSTRUMENTS FOR IMAGE FORMATION OF VODKA BRAND IN THE HORECA CHAIN
%A Dmitrieva, N..
%A Gabinskaya, O..
%K Brand image, promotion, vodka, HoReCa, branding, event marketing
%J Food Processing: Techniques and Technology
%D 2015
%N 39
%P 5
%I Kemerovo State University