%0 Journal Article %T THE ROLE OF THE NAME OF VODKA FOR CREATING THE DEMAND IN CONSUMER MARKET IN THE CITY OF KEMEROVO %A Dmitrieva, N.. %A Gabinskaya, O.. %K Promotion, naming, vodka, marketing research %J Food Processing: Techniques and Technology %D 2016 %N 43 %P 5 %I Kemerovo State University