TY  JOUR
TI  Stress-Inducing Marketing Stimuli: Implications for Consumer Working Memory in Fast-Moving Consumer Goods
KW  working memory
KW  cognitive functions
KW  fear of missing out (FOMO)
KW  loss aversion
KW  social identity threat
KW  consumer behavior
JO  Bulletin of Kemerovo State University. Series: Humanities and Social Sciences
AU  Samohodkin, E.V.
PY  2026
IS  10
PB  Kemerovo State University